Here’s What You Need To Know To Get Your Money’s Worth. Just think about this: Your dental practice is becoming so popular that you are asked to make the rounds on all the daytime talk shows where you get to show b-list celebrities how to whiten their teeth using baking soda, strawberries, and a charcoal briquette. Pretty awesome, right? OK… well you might not want to be a celebrity dentist but I’m sure getting more leads and more patients is probably pretty high on you list to grow your dental business.
Dentistry is a hugely competitive field whatever state you’re in. Cities like Los Angeles have more than 10,000 listings of dentists just on Yelp. There’s a dental office on every block as well as in every strip mall in every single major city. That’s a lot of competition to go up against and when you’re not built with the correct marketing tools you’re going to end up getting their scraps.
I know you’ve probably already attempted to work with a marketing firm or Search engine optimization company to aid improve your dental practice plus they promised you big returns but couldn’t deliver. They made everything sound so confusing that you end up basically cutting them a check along with no idea what they were actually doing for you.
The madness is going to stop on this site. You need to make yourself knowledgeable on what dental online marketing strategies ACTUALLY try to help increase your practice. Once you know these dental marketing tactics you can ask your SEO company specifically how they are doing these tasks and make them show you reports about how they accomplished these goals. Should they can’t, it’s probably time to kick those to the curb and look for someone new.
Here’s What your SEO Company Needs to be doing for you:
** Optimizing Your Website for SEO
** Monitoring your AdWords Daily and Making Good Adjustments
** Claiming and Managing The Local Listings and Review Sites
** Managing Your Dental Office’s Yelp and Actively Assisting You Push to Get Good Reviews
** Creating New and interesting Content About Dentistry on Your Website
** Promoting Your New Original Content Though Article Share Sites and Social Networking
** Building Strong Backlinks with Reputable Sites to your web page
** Auditing Your Dental Office Manager and Making Certain They may be On Task
** Helping You Create a Good a great Sales Funnel So Your Leads Develop Into Patients
** Provide You With Easy to Understand Reporting and Statistics
Building Strong Backlinks – For your dental web site to rank well on the search engines you will have to build a good reputation on the internet. How can you accomplish this? You have to gain trust with Google because they build strong backlinks off their dental related websites. When Google sees that an established dental related blog or website links to your web page it basically says to itself, “Hey, this trustworthy site thinks that this dental website will be worth mentioning. Let’s bump it up a few ranks.” With plenty of strong backlinks, as time passes your dental website will progress up for the first page for the keywords you need to rank for.
Managing Your Yelp and Review Sites – You may really hate Yelp but the truth is it will be the first thing most people will see about your dental practice. You can’t hide from Yelp because it’s users who drive your listing even though you didn’t create one yourself. A good dental website marketing company will be constantly pushing you to definitely get good reviews and assisting you develop new strategies regarding how to get happy patients to depart reviews. There are also other review sites like Google My Business, Yellowpages, Superpages, Manta, and many more that they should also be managing for you.
Whenever you do get an unsatisfactory review (it’s inevitable, there’s always a person that leaves one) your dental marketing team should notify you of this and coach you regarding how to draft a helpful response. Often times a consumer improves their rating of you or maybe they don’t, other patrons will see that
Optimizing Your Website for SEO. Your dental website has to be optimized for SEO in order to rank well on yahoo. There are lots of things Google actively seeks including mobile responsiveness, meta tags and descriptions, webpage load times, proper HTML and CSS, etc. Most of these issues need to be addressed to be able to develop a good foundation for the dental online marketing. Your internet site has to work well and convert well so that you can maximize your investment.
Claiming and Managing Your Local Listings. If you want to draw patients from outside your city or perhaps from the local competitors you have to start somewhere. Your dental online marketing company must be sure you first of all dominate the town your business is within then expand after that. A big part of this is ensuring your Local Listings and Review sites are claimed and well reviewed. The better presence you might have in your local areas the better you will show up on maps and Google searches. Eventually your site will begin ranking for other surrounding cities and in case your SEO team is performing their job you’ll be pulling in patients from all around the state.
Creating New and fascinating Dental Content. Google loves new, fresh, and fascinating content. The greater interesting and genuine your dental content articles are, the greater Google values your site. Many dental marketing companies state they write unique content for your website in fact just cut and paste articles using their company places. Make sure your SEO company is in fact researching and providing share worthy content that engages your potential customers. Take the time to read through the information your dental Search engine optimization company continues to be writing for you. If it’s junk to you personally then Google probably also thinks it’s junk and won’t worry about it.
Promoting Your Unique Dental Articles. Just creating articles doesn’t work anymore. An old outdated SEO strategy was to create plenty of meaningless content and stuff as numerous dental related keywords as you can (e.g. Dental Implants, Cheap Dental Implants, Affordable Dental Implants, etc.) into a write-up in hopes Google’s robots get it and rank it well. This really is bad blackhat practice. Google desires to see people referring to your article, linking it, referencing it, and discussing it. A good dental SEO company will focus less on creating mass amount of content and instead allocate resources into promoting the good engaging articles they may have written for you.
Managing Your Dental AdWords. Many of you might have probably already tried AdWords for the dental practice and haven’t seen a great return. It sometimes feels like you’re just throwing money away every month. AdWords is very tough space because you’re constantly rivaling numerous other dentists and companies with budgets which may just blow yours away. Some dental companies spend between $10,000 – $60,000 per month just on AdWords. If you’re managing your very own AdWords yourself it is extremely unlikely you have the person hours to properly use its features for the fullest to obtain the best from your financial budget. With keywords costing between $2.50 – $8.00 a click you need to be very careful and adapt new strategies quickly. Exactly the same concerns go together with getting your website designer or IT profession who aren’t experts at AdWords managing it to suit your needs.
There are also some potential issues each time a large SEO firm manages your dental AdWords. Since a sizable Search engine optimization company has numerous clients, your account gets passed down to a junior AdWords manager that has hardly any kadqyf which may possibly lead to you losing cash on your campaign. They often focus on volume and offer cheap prices but rarely produce great results.
Auditing Your Office Manager and Tracking Their Performance. It’s simple enough to come up with tailored techniques to help your dental business generate leads and convert those to patients but it’s one more thing to implement them into office’s daily routine. A great dental marketing company will work closely along with your office manager to make certain they are managing your employees correctly so everyone is executing the tasks required to help make your dental marketing successful.
There are particular things your office manager needs to on the top of like ensuring your staff is actively asking happy patients for reviews, calling back leads in a timely manner, or ensuring to record important data like the location and sales of the leads so that your marketing campaigns could be adjusted to get the most return on them. Your dental marketing company ought to be auditing your workplace manager on a weekly basis and ensuring that all jobs are being completed.