Our Mission – Our mission is always to deliver a unique experience to the customers through delivering great food, friendly, attentive service, excellent price and a welcoming presence.
Our History – When Joe Rogers, Sr. purchased a house from Tom Forkner in Avondale Estates, GA., in 1949, neither one knew where that relationship would bring them.
It’s the mid 1950’s. Joe Rogers and Tom Forkner were neighbors-Joe working for a national restaurant chain, the waffle house near me, and Tom in the local real estate business. Since employee ownership had not been provided by the Toddle House, the idea of starting a business they might own and share some ownership together seemed like a good idea. Joe and Tom wanted to produce a restaurant focused on people-both associates and customers-while serving quality food in a great value.
On Labor Day 1955, their dream became a reality-and an icon was created-once the first Waffle House restaurant opened its doors for business in Avondale Estates, an Atlanta suburb. After Unit 1 opened, there have been no plans for the next Unit, but the first restaurant established the Waffle House tradition of providing the friendliest service in town. Customer loyalty developed and the business grew steadily. A few years later (1957) Unit 2 was acquired and by 1961, there were four small restaurants.
In 1961, Joe left Toddle House and visited work full-time at waffle house menu. Tom went full-time soon after. The 1960’s saw the emergence of the restaurant chain dedicated to customer service with a short order concept and, true to its founding beliefs, shared the ownership generously with management.
The company started to expand and new units were integrated Georgia and neighboring states. The “Yellow Sign” soon was a familiar landmark along city streets and interstate highways across the Southeast. Underneath the guiding philosophy of “better before bigger,” Waffle House restaurants continued to grow in both new and existing markets.
Since day one, each Waffle House® restaurant provides guests using a unique and cozy dining experience. At every restaurant, the bright “Yellow Sign” greets customers like an older friend, the jukebox plays a number of the now famous Waffle House songs and associates give customers a heartfelt greeting as they walk with the door. Additionally, each restaurant is open 24 hours a day, 365 days of year, inspiring urban myths like “Waffle House doors do not have locks.”
Most established businesses these days started as just an idea among a number of people without any expectation of great size and success. Joe and Tom did not envision what Waffle House has become, but they stuck by their concept as well as their belief uctlbj shared ownership. Now a lot more than 60 years later, the southern icon has turned into a Unique American Phenomenon by serving Good Food Fast.
Since the Waffle House system celebrates greater than 60 years of service, we look ahead to making the following generation of consumers and associates part of the family. At what time does waffle house close, success is measured by something-People.