Many internet marketers or webmasters outsource their link-building to a professional backlink building service. Mostly because creating backlinks will take time and is not fascinating work. The problem is however, that apart from creating great content and doing basic SEO on your site, backlinking is the most important thing when it comes to your websites ranking. So when it isn’t done right, it can be disastrous for the rankings in search engines like google. We all know that bad rankings result in bad traffic and that results in bad business.
So let’s take a close look at the key factors every professional backlink building service needs to have:
High pagerank links.
Search engines like google count backlinks as votes for your site. The better authority or pagerank this vote comes from, the better authority this backlink gives for your site. Google uses a pagerank system that has pageranks from to 10, being less “important” then this pagerank 10. A backlink coming from a site with a pagerank of 5 has more authority then dozens of backlinks from the pagerank site. This will not mean that you only need high pagerank backlinks, you are doing need to have a basis of pagerank backlinks making it look natural to search engines like google. However the ones that will really improve your rankings are from sites with a pagerank of 2 to 10. In order that explains why a hyperlink building service needs to present you with high pagerank links.
The links should have an anchor text.
By an anchor-text we mean the clickable or highlighted part of the backlink which is created. This anchor text needs to be your keyword or keyword phrase. In case your backlink will not have a targeted anchor text your link will not be that effective SEO wise. The service that you use must always ask you for your anchor-text.
Links that have the dofollow attribute.
You can find basically 2 types of attributes in terms of backlinks. The nofollow and also the dofollow attribute. Whenever a link has the nofollow attribute, search engines like google do follow the link back to your site, but do not pass on the pagerank or authority of this site in your site. Quite simply it is not going to help you building authority in your site. Backlinks who have the dofolllow attribute do pass the pagerank from the site that they come from and can help you build authority in your site. So make sure that the service that you outsource your linkbuilding to builds dofollow backlinks to your site.
Links that are permanently pointing to your site.
In the event you pay for let’s say 100 baclinks, you need to get yourself a hundred backlinks, now and in a couple of months from now. You will find services that produce backlinks on sites that will charge a fee for the backlink after the first month to maintain linking for your site. A very effective way of creating high pagerank backlinks is making blog comments on high pagerank blogs. These comments sometimes get deleted so make sure that in the event that happens, your link-building service replaces any deleted links the initial month approximately.
Provide links that come from sites with the.edu or.gov extension.
Websites who have the .gov or .edu extension have a great authority by nature. They are mostly educational or government orientated and also this means they have a high value to the major search engines. It can be rather hard to get links of these sites so some link building services don’t deliver them or charge more for those links. Should you can buy them inside your package you will possess an additional bonus on top of your high pagerank links.
Do not spam other sites in order to create your backlinks.
You will find services that create spam comments on blogs to obtain their backlinks. What this may is create a bad term for your website plus they get deleted anyway. In the event the service utilizes commenting on blogs the comments they hedfgl should a minimum of reflect on the article that they are commenting on in order to really make it look like a normal comment.
Provide a full report of the links they created.
Once you employ a professional backlink building service they will provide you with a study of the links that they made for you. The report should contain the url from the sites your links where created, the pagerank of the sites as well as the key phrases which was employed for the web link.
These are the key factors every professional link-building service should have so ensure you check along with them if they can offer you these services before you hire them.